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Catholic Church to Launch Rewards Program
VATICAN CITY (DPI) - The Roman Catholic Church announced yesterday
its plan to institute a rewards program as a bonus to loyal
parishioners. "The church, just like other businesses, has been
suffering a cash crunch of late," said Archbishop Roberto Dobini, a Vatican
spokesperson. "After studying other businesses that have
continued to thrive in this economy, like Subway and Blockbuster,
we've decided that a rewards program is the way to go."
The first phase of the program -- called Jesus Pay$! -- is the Frequent
Confession Card. Under the rules, once a parishioner confesses 10 times,
having the priest punch the card, the 11th confession is
penance-free. "Strictly speaking," said Dobini, "if one of our flock
covets his neighbor's wife -- and confesses to it -- 10 times, the 11th
time he can then act out his impure thoughts and have the adultery
without the burden of all the Hail Marys and Our Fathers that would
normally go along with it!" The main focus of this program is twofold:
to have the sins of the faithful absolved by the Lord, and to increase
foot traffic in less-popular parishes. "It's marketing gold!" notes
Dobini proudly.
Another feature of the Jesus PAY$! program is Tithe
Points. For every dollar donated to the collection plate (also available
through pre-authorized payments through credit card, checking account,
or PayPal) Catholics will receive points, which they will be able to
redeem in the new Holy Swag! catalog available at all participating
churches. Merchandise available will range from baseball hats and fanny
packs to higher end, less "Catholic" items. "In addition," Dobini added,
"Tithing will now be eligible to earn Frequent Flier miles."
"This is a historical moment for the Church," Dobini told reporters,
noting that the increased revenue should help with the Catholic Church's
impending IPO.
A page from the Holy Swag! catalog features the following "Diamond Level"
items: A copy of Harry Potter and the Sorcerer's Stone (75,000 points), a
condom (125,000 points), and a wire coat hanger (500,000 points).
(Reported by Greg Preece)
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The Daily Probe is updated every Tuesday or whenever we damn well feel like it.
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